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Why Does India Ride The Wave Of Coworking?

We all wonder if coworking as a phenomenon will have the same success in India as in the western world, or is it a fad that will die out over time?

According to a study by the consultant Jones Lang LaSalle (JLL), coworking spaces are likely to increase between 30% and 40% in 2018 and 2020, around 13.5 million Indians will operate from shared spaces. The workforce at these facilities will include 10.3 million employees of large companies, 1.5 million freelancers and about 100,000 new workers.

These numbers say a lot about how work culture in offices (which have governed the way people work over the years) will eventually change to partner-managed offices. That’s right. If the online order about placing an order over the phone has become a considerable customer base, then teamwork and office work will coexist and complement each other’s growth.

At a glance, some of the main advantages of working from shared offices are:

  • Location
  • Flexibility
  • Affordable
  • Nets

However, let’s go one step further and share our observations on why coworking spaces around Chandigarh, Panchkula, Zirakpur, Gurugram or Gurgaon, Delhi, Noida are becoming increasingly popular.


I would think that if it is a collaborative work, how can a shared office space have a culture? Believe us, it does. The culture of a coworking space is not defined by a particular brand, but by the people who work in the space. These people come from various fields, job configurations and companies of different sizes. Therefore, working together only improves the culture by adding your own separate character to this space.

Together, they form new rules and learn to work together overcoming their differences. If you want to see diversity celebrated, come and join us for a day and see for yourself.


Another point that we often hear is that coworking places cannot be customized according to the requirements of the brand. We say, on the contrary, that they are more personal than the office itself because the employees who work here want to display their respective brands. In fact, coworkers differentiate themselves by flaunting branded stationery, merchandise, etc.

For freelancers, they have the option of modifying their space according to their business area and adding their own charm to the “hot seat”. For example, a graphic designer can display his work at the desk to show his skills.

This also increases the possibility of getting a job or being referred by someone.

Attract and Retain Employees

Working millennials like to maintain a balance between work and personal life and, therefore, prefer flexible schedules rather than strict schedules. They also choose to work closer to home than suffer through a long daily trip. And if by 2020, 64% of India’s workforce will be millenary (according to Deloitte), then adaptation to change is something companies should consider.

The coworking option can attract and retain employees by providing a culture similar to that of the Bay area, providing an enriching work environment. We say, consider it if you have not done so.

Easy Installation of a New Office

This is especially for newly established companies. Thinking about expanding seems to be a distant option for many, since it requires keeping considerable funds apart, not only for space but also for operational and general costs. Now, with coworking spaces, after deciding on the particular city of expansion, companies can start operating in a short time.

As coworking spaces offer a complete office environment with basic facilities such as WiFi, printers, coffee shops, etc., companies only need to send their employees to a new location and get going smoothly. Companies like Zomato, Vodafone are just some of the many that have already been launched into the culture of the shared office.

Choose Your Location

Unlike many offices where employees come to work in a particular location day by day, coworking spaces have many locations to choose from. Members have the option of choosing their place according to proximity, facilities, meeting rooms or even according to the profiles of coworkers. Not only that, if you are bored of working from the same location every day, people or groups can choose to go to any of their other locations at any time. One of the biggest advantages of multiple locations is that members can